In a first of a kind, a very innovative way to promote a film by weaving a reality show and an event to create buzz in the market before the release of the film Munna Michael starring Tiger Shroff & Nawazuddin Siddiqui. It is the ultimate blend of Television and Cinema.
As a trend setter it was very important to balance the twin goals of an impactful film promotion campaign and a worthy TV event. Managing to do that was an achievement of sorts.
